CRC-UNICEF
CONCEPT: finding neverland
For children, they have their own world of childhood like princesses, prince charming, fairies, unicorns.
It is a wonderful place if you think about it, seeing how kids are very innocent and happy in their own world compare to our cruel world of reality. But kids with broken family, abusive parents, homeless, they have a different kind of fairytale than other normal loving kids. Normal loving kids would love to own a castle with beautiful unicorns and fairies with their princess dresses, but broken home children only one fairytale, a good loving warm family & home. This ad is showing how they struggle to find their own neverland and we should be there to help them!
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